Last week I had a meeting with somebody, basically to find out how we can help eachother. But whilst explaining what we do here at Red Book Productions, I was surprised to hear:
‘Oh I didn’t know you do that, that’s not that clear from your website’
To be honest, I was quite taken aback by this, as I thought the whole process of ‘what we do’ was pretty clear. But it got me thinking, am I being that clear? Am I really telling people how we can help? And if I’m not, is that having a negative impact on my business?
It’s helped me stop to think over the past few days, so much so that I’ve set some time aside this week to spend some time working on how I can improve my messaging. Firstly through my videos (The Video Show) and at places like networking.
What is it that businesses want? Am I making it clear what I can help with? Am I making it really easy for them to find out and to get in contact when they’re ready?
I’d love to know if you have gone through a similar process in your business. Do you have your messaging spot on? Or are you finding it a bit tough for people to find out what you do.
Take a look at my websites and let me know what you think I do… I’d love to know how we’re being perceived from fresh eyes: http://www.redbookproductions.co.uk/ and https://www.videotoolkit.co.uk/
As I walked to work this morning I felt like making a fun video about my trip to work. I usually walk to work, so it’s not a lot different from my usual journey, apart from it being VERY cold. Feel free to share the video, and let me know what your day in the snow was like!
I’ve noticed that recently on Facebook (say the last 6 months or so) 90% of my notifications are pretty much crap. I get notified by groups that I don’t post in, and keep getting notified on posts where I’ve been tagged. Quite frankly it’s a little bit annoying.
In this episode of The Video Show, I try to get to the bottom of it, to tell you what it all means, and how it will affect your videos.
To sum up without spoiling the video you can expect:
Longer videos being prioritised on Facebook.
Content that drives engagement and conversation being more prioritised.
Better quality content being pushed more.
Live Videos are very high on the agenda.
For the full lowdown watch the Episode. And if there’s anything you’ve think I’ve missed, put it in the comments below.
As I’ve said in previous Vlogs and Blogs, I’ve been working with Mark Terrell from 1st Class Coaching Solutions for the last year. And we’ve just had time to sit down for a chat to tell you how things have gone over the past 12 months.
I’ve had loads of fun working with Mark. I often tell a story about how he was when we first started working together, he was pretty scared about talking in front of the camera, but he quickly picked up some amazing presentation skills and was soon hosting a Facebook Live from a busy train station platform. Success!
I’ve really enjoyed working with Mark, and he’s promised me that he will continue to create regular video content. Including Facebook Live videos. So make sure you check out Mark’s Facebook Page.