As I’ve said in previous Vlogs and Blogs, I’ve been working with Mark Terrell from 1st Class Coaching Solutions for the last year. And we’ve just had time to sit down for a chat to tell you how things have gone over the past 12 months.
I’ve had loads of fun working with Mark. I often tell a story about how he was when we first started working together, he was pretty scared about talking in front of the camera, but he quickly picked up some amazing presentation skills and was soon hosting a Facebook Live from a busy train station platform. Success!
I’ve really enjoyed working with Mark, and he’s promised me that he will continue to create regular video content. Including Facebook Live videos. So make sure you check out Mark’s Facebook Page.
Video is widely considered to be one of the best ways of getting your message across. And of course, being a video producer I tend to agree.
But what are the sort of things you can expect from video marketing in 2018? Here’s a handy list:
Get the most from your content – Don’t just share your videos. Squeeze every bit of tasty video juice out of them. This means creating ‘quote cards’ with little tips written on them (see video), infographics and my personal favourite ‘GIFs’ for a little touch of humour.
Episodic Content – With the launch of YouTube Red Originals and Facebook’s Watch both of these video juggernauts will be serialising their own original content. So my tip for creators is to follow in that mold. Make your videos seem like episodes in a series, keep the same templates across each video and you’ll be rewarded.
Focus on Quality – Don’t just concentrate on making your video look good (it will help people stay tuned for longer) but make sure your content is spot on too. Viewers will see through you if you’re recycling the same ideas week in week out. KEEP. IT. FRESH.
Live Video – It was big in 2017, it will only get bigger and better in 2018. Make sure you’re already doing it and doing it well.
Be Yourself – People will like you for being you. I see so many people putting on an act and viewers will soon see straight through it. Be genuine, be real and engage with your audience.
Every now and again I like to show behind the scenes videos of our latest shoots. This is great for showing the different types of videos I shoot and to give a shout out to the people that I work with.
Let me tell you a little more about Mark Terrell.
Mark is a Family Business Coach. Which means he works with family businesses helping them work well together. He particularly looks at each person’s motivations to make sure that they’re in the right role and helps them to move within the business if they’re not.
Filming at events can be a bit of a minefield. I film at a lot of events. To be honest a lot of event organisers just expect a video covering the event as an overview. But there can be a lot more to it than that. There’s an opportunity to get more and more video footage to use for months on end, perhaps throughout the entire year.
Working out what you want to get from your event videos is the first problem. I’d suggest sitting down to work out the following:
Who do I want to see my videos?
What do they want to hear from my videos?
Do you want people to book into your event next year? Do you just want to raise awareness of your business?
What do I want them to do after watching?
By working this out you’ll have a small insight into why you’re getting your event filmed and what you want to happen to the footage afterwards, then you can start thinking about who you want to be involved in the filming (staff, franchisees, customers) and what you want them to say, so that it rings the appropriate bells with your viewers.
I remember the first testimonial I received after starting my business in 2011. I was really excited by the prospect of it, thinking it was going to be amazing. But when it was emailed through to me I felt really flat. To be honest the testimonial was bad. It was along the lines of:
‘Mark was really great, he’s a great guy and did a good job’
Not what I wanted, and certainly not what I expected.
Since starting the Video Toolkit I’ve tried to find ways of improving every aspect of the videos I make and the ones I help other people make. That’s why I teach 6 simple questions to get a solid testimonial:
Who are you and who do you serve?
What were things like before you started working with us?
Why did you invite us in?
What happened as a result of working with us?
What surprised you?
How would you recommend us?
I go into even more detail in this week’s episode of The Video Show, check. it. out.