Video is widely considered to be one of the best ways of getting your message across. And of course, being a video producer I tend to agree.
But what are the sort of things you can expect from video marketing in 2018? Here’s a handy list:
Get the most from your content – Don’t just share your videos. Squeeze every bit of tasty video juice out of them. This means creating ‘quote cards’ with little tips written on them (see video), infographics and my personal favourite ‘GIFs’ for a little touch of humour.
Episodic Content – With the launch of YouTube Red Originals and Facebook’s Watch both of these video juggernauts will be serialising their own original content. So my tip for creators is to follow in that mold. Make your videos seem like episodes in a series, keep the same templates across each video and you’ll be rewarded.
Focus on Quality – Don’t just concentrate on making your video look good (it will help people stay tuned for longer) but make sure your content is spot on too. Viewers will see through you if you’re recycling the same ideas week in week out. KEEP. IT. FRESH.
Live Video – It was big in 2017, it will only get bigger and better in 2018. Make sure you’re already doing it and doing it well.
Be Yourself – People will like you for being you. I see so many people putting on an act and viewers will soon see straight through it. Be genuine, be real and engage with your audience.
Every now and again I like to show behind the scenes videos of our latest shoots. This is great for showing the different types of videos I shoot and to give a shout out to the people that I work with.
Let me tell you a little more about Mark Terrell.
Mark is a Family Business Coach. Which means he works with family businesses helping them work well together. He particularly looks at each person’s motivations to make sure that they’re in the right role and helps them to move within the business if they’re not.
Filming at events can be a bit of a minefield. I film at a lot of events. To be honest a lot of event organisers just expect a video covering the event as an overview. But there can be a lot more to it than that. There’s an opportunity to get more and more video footage to use for months on end, perhaps throughout the entire year.
Working out what you want to get from your event videos is the first problem. I’d suggest sitting down to work out the following:
Who do I want to see my videos?
What do they want to hear from my videos?
Do you want people to book into your event next year? Do you just want to raise awareness of your business?
What do I want them to do after watching?
By working this out you’ll have a small insight into why you’re getting your event filmed and what you want to happen to the footage afterwards, then you can start thinking about who you want to be involved in the filming (staff, franchisees, customers) and what you want them to say, so that it rings the appropriate bells with your viewers.
I remember the first testimonial I received after starting my business in 2011. I was really excited by the prospect of it, thinking it was going to be amazing. But when it was emailed through to me I felt really flat. To be honest the testimonial was bad. It was along the lines of:
‘Mark was really great, he’s a great guy and did a good job’
Not what I wanted, and certainly not what I expected.
Since starting the Video Toolkit I’ve tried to find ways of improving every aspect of the videos I make and the ones I help other people make. That’s why I teach 6 simple questions to get a solid testimonial:
Who are you and who do you serve?
What were things like before you started working with us?
Why did you invite us in?
What happened as a result of working with us?
What surprised you?
How would you recommend us?
I go into even more detail in this week’s episode of The Video Show, check. it. out.
It’s always good to try new things, especially when it comes to video. I’ve been getting a bit too comfortable on the sofa lately when it comes to The Video Show. By constantly changing what The Video Show is, gives me the opportunity to try new ideas to see what will work for you.
For the next few weeks and months, I plan to shoot one ‘Vlog’ video each week, which will show behind the scenes on a particular shoot, or go into detail on a particular subject. Alongside this, I want to host one live video every week. This will involve answering your questions (pre-asked and live).
What I love about Live Videos
I really enjoy hosting live videos because it gives me the chance to work on presentations skills. I have a box of questions ready to go, but as I pull each question out I only have a few seconds to come up with an answer. And when the questions come through live I have even less time.
If you want to start to really learn your subject matter, and really improve your presentation skills I’d recommend trying Live video, whether it be on Facebook or YouTube. Good Luck!
There’s a lot of upsides to vlogging, you get a lot more exposure, you can show viewers some very interesting behind the scenes stuff and you can experiment with creativity. That’s why I’m attempting to make one vlog every week and then expand into a few more if I can/want to.
Alongside this, I plan to make the regular FAQ videos, but turn them into Facebook Live or YouTube Live videos. The reason I’m doing this is to have a regular LIVE show and so I can engage with the audience as and when questions come up.
In this episode, I manage to do both types of videos. I start the day by chronicling my day as I go in and out of meetings (it’s all very exciting) and then finish the day with a LIVE video. Although I enjoyed making this behind the scenes video, it allowed me to be a bit more creative and think about how the video would be helpful to the people watching. I did find a few things difficult. For example finding the time to shoot video throughout the day was tough, as well as being able to talk in front of the camera when there are a lot of other people around. I know that it’s can be done, and it will take a lot of work. But at the moment I feel like a bit of an idiot talking into a lens when there are other people watching. (To be honest, they’re probably not paying me the slightest bit of attention)
So, do I have what it takes to vlog? Only time will tell.