When you’re making videos it’s hard to know what to do to get the best results. People tell you a mixture of things from ‘you need a video’ to ‘you need to be vlogging ALL THE TIME’. Frankly, it’s bloody confusing.

The most important thing is to know who you’re targeting, how they’ll see your videos and what you want them to do afterwards. This will really help you work out what to do, and when to do it.

I don’t like putting sales pitches into the Video Show, but if you need a hand working out how many videos you should be making and where to post them, feel free to book into a Video Strategy Meeting. This lasts around an hour, and by the end you’ll have a full plan of what you need to do and how you can achieve it.