Taking the hassle out of video…
How it works
Hi! I’m Mark from Red Book Productions, and I help all sorts of different types of businesses and business owners get their brands seen in the right places.
Here at Red Book we love to work with ambitious businesses who are striving to get their business seen and heard, but worry about how they’re going to do it. Far too often they get stuck in the daily grind, and forget to put time aside to create regular marketing content to promote what they do and how they can help their customers.
That’s why we’ve put together this simple plan of action, creating all the marketing content you need. All you need to do is put aside one morning every month…
How it works for Gary Fullwood at Watford Bathrooms and Kitchens
We’ve been working with Gary Fullwood from Watford Bathrooms and Kitchens for over a year. And recently put together his story in an episode of The Video Show (our regular video series) In this episode we talk about how the whole process works from start to finish. The results that Gary has achieved and how video fits in with his business.
Video has become a vital part in how Gary communicates with his audience, and there’s loads of different platforms that we share his content onto. From YouTube and Linkedin, right up to repurposing his videos as blogs on his website. All we ask of Gary is that he gives us a morning of his time each month, and we do the rest.
1. The video shoot
On the day of the shoot we’ll shoot around 8 FAQ videos, these are the burning questions that people ask about your business. The shoot will take place in your office, showroom or even our studio.
These videos are amazing for creating engagement online, are the perfect conversation starter and are great for boosting your brand awareness.
The week before the shoot we’ll schedule a one hour call with you to go through the upcoming video shoot, to make sure you’re fully prepared to step in front of the camera, and go through how all of the current videos are performing to see if we need to make any adjustments.
2. Editing and repurposing
Once we’ve finished shooting, everything is taken care of. We go away and create all of the content you need. This will of course involve editing the 8 FAQ videos. But we also repurposing each video as well.
Repurposing means we turn your videos into blogs, graphics and audio content to make sure your message is seen and heard by the right people in the right places. It saves you having to worry about how you’re going to come up with other content ideas. We’ll take care of everything for you.
3. Sharing and scheduling
Once everything is edited and our team have put together the repurposed content, we need access to your social media channels and website, so we can schedule all of the content and make sure it goes out smoothly.
Then we’ll keep an eye on how everything’s performing across all of your different channels and report back to you on our next call before the next shoot.
What Gary had to say…
“Red Book Productions just makes that whole process so easy and makes me feel so comfortable. Secondly, it’s the whole process in terms of all the hard work they do in the background, to get the exact end results I desire for all my platforms”Gary Fullwood
What Adam had to say…
Creating really good educational content is absolutely essential. Red Book helped us put together a whole series of content, not only do they film and produce the videos, but also transcribe the videos that we use to create a whole raft of content for our marketing.Adam Lovelock
What happens next?
Book your first strategy meeting by clicking the button below. In the 60 minute meeting, we’ll plan out your entire video and content strategy, so you’re totally prepared for the start of your video journey.
Once you’ve booked the meeting we’ll be in touch via email to confirm everything.