This is the first time I’ve answered this particular question on the Video Show, but one that comes up a lot at networking events when people want to know where we’ll be filming. It’s a great question: when we’re filming do you come to me? or do I come to you?
To tell the truth, it’s a mixture of both and depends a lot on the type of video that you’ll be shooting. For example, I’ve just got off the phone with someone who wants to shoot some video testimonials for a product they’ve launched and their customers are based in Oxford. To get a good idea of how they’re using this product I’ll need to go to Oxford to shoot the video to tell the story properly. But if we needed to shoot something simpler, for example, a few FAQ videos (like the Video Show) we’d be able to shoot from the studio here in Andover.
To answer the question, it depends on the videos we’ll need to make, which depends on who and how we’re going to target. And that all starts with a conversation.