In this episode of The Video Show, I talk about what I need to know when shooting a video or a video series for a business.
Often they don’t talk about who they want to target for the videos, so they aren’t sure where to post the videos, when to post them or even who to get involved in the video production process.
From my point of view it’s very important to find out as much as possible to get the best results. It all starts with what you want the viewer to do, think and feel after watching the video, and we can work backwards from there.
If you have a question for a future episode of #thevideoshow, post it in the comments below.