Working in a business that knows that video will work means that you have a fantastic chance to get your business seen, and start building relationships. But often getting staff involved can be a tough. They’re obviously not trained to present, and some of them will be less than keen about the prospect of appearing on camera.

What I’d advise is to get everyone involved, talk about the content you can create, have fun with the idea of making videos. This will make sure that everyone looks forward to creating the videos. If it’s a regular part of their work, it won’t feel like something to be worried about.

If you’d like to see how Red Book Productions can help head to our ‘Advice’ page on this website: