When I first started running a business a lot of people would come to me with the idea that one video would be the solution to everything. Obviously you can create one video for your website, and leave it on your homepage, a lot of businesses do. And if all you want video to do is to explain who you are when someone lands on your website… great!
But if you want people to get to know you, if you want them to visit certain pages on your website, basically if you want to build a relationship and have your content do something more, video is brilliant at breaking down those walls.