After you’ve watched a business video, do you always know what you need to do?
More often than not you’ll be asked by the video to do something such as call a number, like the video or even comment on the video. This is called a ‘Call to Action’, basically what you want your viewer to do after they’ve finished watching your video.
If you didn’t have a ‘CTA’ then the viewer would switch off, click elsewhere and go onto something else. But if they fulfil what you want them to do even if it’s something simple like a ‘thumbs up’ then you can start building that relationship. They’ve shown an interest, build it from there!
Today’s question comes from Adam Knight from Astonish Email who asks, ‘How easy is it to make different calls to action for different platforms?’ take a look…