Create a video series…

How it works

Hi! I’m Mark from Red Book Productions, and I help all sorts of different types of businesses and business owners get their brands seen in the right places.

Here at Red Book we love to work with ambitious businesses who are striving to get their business seen and heard, but worry about how they’re going to do it. Far too often they get stuck in the daily grind, and forget to put time aside to create regular marketing a regular video series to promote what they do and how they can help their customers.

That’s why we’ve put together this simple plan of action, creating all the marketing content you need. All you need to do is put aside one day every month…

 

How it works for Gary Fullwood at Watford Bathrooms and Kitchens

We’ve been working with Gary Fullwood from Watford Bathrooms and Kitchens for over a year. And recently put together his story in an episode of The Video Show (our regular video series) In this episode we talk about how the whole process works from start to finish. The results that Gary has achieved and how video fits in with his business

Video has become a vital part in how Gary communicates with his audience, and there’s loads of different platforms that we share his content onto. From YouTube and Linkedin, right up to repurposing his videos as blogs on his website. All we ask of Gary is that he gives us a morning of his time each month, and we do the rest. 

 

1. Planning

The first step each and every month is to plan everything for our upcoming shoot. This usually lasts around an hour, takes place the week before our shoot and is held via a video call. During the call we’ll plan the videos we’ll be shooting, who’s going to be involved, and where we’ll be filming.

By the end of the call we’ll both be fully prepared for our video shoot. 

Once we’ve been working together for a while we’ll use this call to look at how your videos have been performing and how we can improve the results each and every month. 

2. The Video Shoot

 

On the day of the shoot we’ll shoot around 4-6 FAQ videos, these are the burning questions that people ask about your business. The shoot will take place in your office, showroom or our studio.

These episodes are amazing for creating engagement online, are  the perfect conversation starter and are great for boosting your brand awareness.

3. Repurposing and Sharing

 

Once we’ve finished shooting, everything is taken care of. We go away and create all of the content you need. This will of course involve editing the episodes of your show. 

We can also repurpose your content as well.  Repurposing means we turn your videos into blogs, graphics and audio content to make sure your message is seen and heard by the right people in the right places. It saves you having to worry about how you’re going to come up with other content ideas. We’ll take care of everything for you.

Another option is to add some budget towards promoting your videos. It’s always helpful to target your videos towards your audience. That way they get seen by more of the right kind of people. 

What Gary had to say…

“Red Book Productions just makes that whole process so easy and makes me feel so comfortable. Secondly, it’s the whole process in terms of all the hard work they do in the background, to get the exact end results I desire for all my platforms”

Gary Fullwood

Watford Bathrooms and Kitchens

What Adam had to say…

Creating really good educational content is absolutely essential. Red Book helped us put together a whole series of content, not only do they film and produce the videos, but also transcribe the videos that we use to create a whole raft of content for our marketing.

Adam Lovelock

Coconut Creatives

What happens next?

Book your first strategy meeting by clicking the button below. In the 60 minute meeting, we’ll plan out your entire video and content strategy, so you’re totally prepared for the start of your video journey.

Once you’ve booked the meeting we’ll be in touch via email to confirm everything.