Am I talking about the stuff that matters?
Last week I had a meeting with somebody, basically to find out how we can help eachother. But whilst explaining what we do here at Red Book Productions, I was surprised to hear:
‘Oh I didn’t know you do that, that’s not that clear from your website’
To be honest, I was quite taken aback by this, as I thought the whole process of ‘what we do’ was pretty clear. But it got me thinking, am I being that clear? Am I really telling people how we can help? And if I’m not, is that having a negative impact on my business?
It’s helped me stop to think over the past few days, so much so that I’ve set some time aside this week to spend some time working on how I can improve my messaging. Firstly through my videos (The Video Show) and at places like networking.
What is it that businesses want? Am I making it clear what I can help with? Am I making it really easy for them to find out and to get in contact when they’re ready?
I’d love to know if you have gone through a similar process in your business. Do you have your messaging spot on? Or are you finding it a bit tough for people to find out what you do.
Take a look at my websites and let me know what you think I do… I’d love to know how we’re being perceived from fresh eyes: http://www.redbookproductions.co.uk/ and https://www.videotoolkit.co.uk/