There’s something you need to know about video…
When you come to make a video with me, there’s a few different things you need to consider that you may not have thought about before.
1. Why are you doing it?
Tell my why you’re making videos in the first place? Is it to grow your existing audience? Is it to show you off as the expert? It’s obviously got something to do with generating new customers, but how does that fit in with your business? After I know this, I can let you know whether or not I can actually help.
2. Who’s it for?
You’ve got to have a good idea of your audience before you come to me, if you haven’t got a clue who you’re targeting we’ve got a lot of work to do to refine your audience, their viewing habits and what kind of content they’ll actually watch.
3. What platform?
This point is down to me to advise on what platform you should concentrate your upload efforts on. And it links into your audience’s viewing habits. If you get the platform right you’ll save yourself a hell of a lot of time.
4. What are you going to say?
It does vary with the type of video you’re making, but having an idea of what you want to get across in your video will save us a lot of time in the planning stage. Of course we will refine your script and your delivery before shooting, but having an idea of the content before hand will be very useful.
5. What are you going to wear?
This is something that a lot of people don’t consider in their videos. They sometimes turn up in clothes that aren’t suitable for video (such as chequered shirts which create a horrific strobing effect). I’d recommend you dress for your audience, think about what they’d expect to see you dressed in and wear that.
6. Where are we filming?
This seems to answer itself pretty quickly, but consider your options. You can come to my studio here in Andover, I can come to you, or we can shoot at multiple locations if needed. If we need to shoot at multiple locations there will of course be a bit more planning, but the time think about it is before we even get started.
7. Who’s involved?
Who will be in the video? Is it just you? Do you have staff or customers lined up to give testimonials? All this is worth considering before we get started, and it’s something I need to know before we get started.
I hope this has given you an idea into what I need to know before making a video, so if you’re thinking of getting started with video, get these questions answered (at least in part) before we start our planning stage. If you have any questions, leave a comment below or send me an email to.
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