This week’s question is very similar to one a few weeks ago, so I’m going to try and put a different spin on it.
Before you get started with video there are a few things you have to consider. Firstly think about what you want to use video for. This will help you quickly work out what kind of video you want to make. You won’t waste any time in making a huge, fantastic looking video for your website that nobody will watch, but you’ll end up making the video (or videos) that are right for your business.
Secondly, think about who you want to see your videos. Far too often I hear people who just want views on their video. In that case, why not buy them online? Just google ‘How to buy YouTube views’. Then when you’ve got thousands of people who have ‘seen’ your video, wait for the phone to ring… and keep waiting. Chances are that none of those ‘people’ who have seen that video will be relevant. So think about WHO you want to see your videos, where they’re based, their position within their company, where they’re likely to watch video content and what problems they have. This will give you an insight into what you should talk about and where you should post your video.
Finally, download these Video Scripting Templates. And look at the Pre-Production Questionnaire, it will give you a really clear idea of what you need to do.