Lots of people wonder what they should do with a video once they’ve got one. All too many believe that once they’ve got a video it’s like a magic pill that will solve all of their problems.

I can guarantee that if you make a video and let it sit on your YouTube channel, website or worse your desktop it will have ZERO impact on your business.

Before you make a video make sure that you know what you want to achieve with it, do you want to get better known for what you do? Do you want people to sign up to an email list? Or even come along to an event, have a clear call to action at the end of your video and that’s a great place to start.

But once it’s made start sharing it to relevant people, whether that means targeted Facebook Ads, emailing it to a particular list of engaged prospects or even embedding it at the top of a LinkedIn post…

First rule of video- know what results you want.

Second rule of video- share it.